| The majority of traffic to websites is brought in by search engines. Keyword research is absolutely the most vital and fundamental ingredient to building a web page to the liking of major search engines. It is also critical to get your keyword research right for the Pay Per Click Advertisers like Yahoo Search, Google AdWords and MSN AdCenter.
Keywords have become more and more critical to search-engine and pay per click
positioning. Keyword Research is by far the most important aspect in any Search Engine Optimization initiative. The success of SEO heavily depends on selection of right keywords for your SEO Campaign.
Unfortunately, many webmasters and website owners overdo it. Keywords are one of the most important tools in ranking high on Google, Yahoo, MSN and other search engines. Abuse them and you will suffer the consequences.
It is important to understand the criteria to be adopted in keywords research and selection and the factors to be considered while final selection of keywords is made for a particular web site. You can call Keyword research as prerequisite for any SEO and PPC Campaign process. You can not start SEO or run a PPC Campaign for any site without keyword research and selection of right keywords.
The most important factors in keywords research and selection are relevancy, popularity and competition. All these factors are taken into consideration while making final selection of keywords for SEO. If you select keywords with high popularity but fewer relevancies, you won’t be able to generate targeted traffic. |
